Morerich

Love Starts with Health. And It Started with Two Dogs.

Meet Konobu Hasegawa — founder of Morerich, and devoted parent to "Kun-kun" and "YOU-chan". Two dogs who unknowingly changed the course of his career.

While researching NMN and cellular aging for human health, Hasegawa had a moment of clarity: "Doesn't this apply even more to dogs and cats?" Pets naturally produce NMN, but levels decline with age — and unlike us, they don't have years to spare. A dog at 7 is already biologically middle-aged. That insight became the foundation of Morerich's pet wellness range, "Good".

Developed from Wakayama, Japan since 2007, and manufactured at a GMP-certified facility in Toyama — Japan's pharmaceutical heartland — every "Good" formulation combines 99%+ pure NMN, Lactobacillus KT-11, and Beet Oligosaccharides. Science-backed, carefully dosed, and built around one belief: the best time to protect your pet's health is before you have to.

"To Kun-kun and YOU-chan — thank you for the gift." — Konobu Hasegawa, Founder, Morerich Co., Ltd.

For the pets who give us everything. Give them your best.